Post by account_disabled on Dec 6, 2023 7:08:01 GMT
Today the Rock Content community, for example, already has a space for freelancers themselves - who are our audience - to produce and have their content published on our blog. In addition to that, there are already brands that have their blogs created by their own fans, talking about brand news and experience with their products. Brands use their communication channels in an integrated way, so that what the brand says is not separated from what consumers respond. Blog and website: the two can be one thing The relationship between blogs and websites is going to change.
Today, most blogs are part of the website, or even a separate Phone Number List channel that directs people to the site. However, many companies are turning the two into one thing. Redbull, for example, has been doing that for a long time. If you go to , you will find, instead of the brand's site, a portal of content related to the lyfestyle proposed by the company. By that we don't mean that you have to use one or the other, but you do have to look for ways to integrate them both, so that your site is also a source of useful content, and your blog is not completely distant from that. And, over time, the trend is for the two platforms to end up becoming a more practical extension of each other. Multichannel blog Another important point is not to limit your blog to the limits of your blog.
That no longer exists. While people read content, they access Instagram, send messages on WhatsApp and interact with various platforms and apps. Therefore, you should not limit your blog to your domain in any way, but you must think of ways to take it to other channels. The idea is not only to share content with other channels, but to provide different experiences of the same content in the different channels that people access. It doesn't make sense to treat your social networks the same way you treat your blog or your email if the resources are different. The platform even directly impacts the way we consume content - or do you use the computer and your smartphone in the same way? If they are different channels and where content consumption is completely different, the tendency is for more and more of the content created to have its original version for each consumption platform. Interactivity Additionally, we need to stop considering online content production as a digital way of making the same content we would produce offline.
Today, most blogs are part of the website, or even a separate Phone Number List channel that directs people to the site. However, many companies are turning the two into one thing. Redbull, for example, has been doing that for a long time. If you go to , you will find, instead of the brand's site, a portal of content related to the lyfestyle proposed by the company. By that we don't mean that you have to use one or the other, but you do have to look for ways to integrate them both, so that your site is also a source of useful content, and your blog is not completely distant from that. And, over time, the trend is for the two platforms to end up becoming a more practical extension of each other. Multichannel blog Another important point is not to limit your blog to the limits of your blog.
That no longer exists. While people read content, they access Instagram, send messages on WhatsApp and interact with various platforms and apps. Therefore, you should not limit your blog to your domain in any way, but you must think of ways to take it to other channels. The idea is not only to share content with other channels, but to provide different experiences of the same content in the different channels that people access. It doesn't make sense to treat your social networks the same way you treat your blog or your email if the resources are different. The platform even directly impacts the way we consume content - or do you use the computer and your smartphone in the same way? If they are different channels and where content consumption is completely different, the tendency is for more and more of the content created to have its original version for each consumption platform. Interactivity Additionally, we need to stop considering online content production as a digital way of making the same content we would produce offline.