Post by account_disabled on Dec 2, 2023 10:10:01 GMT
in 8 steps?Step #1: everything happens in your Ads Manager .Start by creating a campaign and choosing the “sales” objective.You should see 2 options displayed:Advantage+ shopping campaignManual configurationObviously choose Advantage+ shopping campaign Good news, the configuration will be very quick!Step #2: Configure basic settingsWe start with some basic settings.First, rename your ad set name. Generally, we call it “FR – Broad” since we target all of France for our clients.Next, you must specify to
Facebook whether your advertise Europe Cell Phone Number List ments are about credit, employment, housing or a social, electoral or political issue. If so, choose the category that suits you!We then move on to 2 intermediate steps not to be missed:The place of conversion : choose “website” if you sell directly only via an online store The pixel : choose your Facebook pixel and use the “Purchase” eventStep #3: Audience LocationThis is where the power of Advantage+ Shopping comes into play!As you may have understood, there is no longer any notion of audience strictly speaking
with this type of campaign. You simply choose one or more countries and Facebook's algorithm manages the distribution of your advertisements for you!(Hence the importance of having good creative ).Also note that Meta allows you to exclude places by going to the “audience controls” setting.For the rest, we trust the algorithm!Step #4: ReportsWe move on to the reporting part.In this part, Meta asks you to select “existing customers” to see the audience type distributions between new and existing customers.Logically, you should only add a customer file
or a custom audience of your buyers, but you can go further and add as many custom audiences as you want.At DHS Digital , we tend to include as audiences:Website visitorsA recent customer fileAdding to cartBuyers (identified by the Facebook pixel)Why add all these audiences?Because we want to control spending on these, given that we already target them with other dedicated campaigns (retargeting and loyalty – I explain all that in this article ).How to add custom audiences?Simply click the “Edit in account settings” link (see screenshot above). You should then land on another tab where you can add your “existing customer” audiences for Advantage+ Shopping!Of course, you can edit this list whenever you want :)Step #5: Budget and scheduleNow is the time to define your budget and a schedule for the distribution of your campaigns!I advise you here to define a budget at least 4 times higher than your target CPA.If you are aiming for a CPA of €20, your budget will then be €80/day!You must then define a budget
Facebook whether your advertise Europe Cell Phone Number List ments are about credit, employment, housing or a social, electoral or political issue. If so, choose the category that suits you!We then move on to 2 intermediate steps not to be missed:The place of conversion : choose “website” if you sell directly only via an online store The pixel : choose your Facebook pixel and use the “Purchase” eventStep #3: Audience LocationThis is where the power of Advantage+ Shopping comes into play!As you may have understood, there is no longer any notion of audience strictly speaking
with this type of campaign. You simply choose one or more countries and Facebook's algorithm manages the distribution of your advertisements for you!(Hence the importance of having good creative ).Also note that Meta allows you to exclude places by going to the “audience controls” setting.For the rest, we trust the algorithm!Step #4: ReportsWe move on to the reporting part.In this part, Meta asks you to select “existing customers” to see the audience type distributions between new and existing customers.Logically, you should only add a customer file
or a custom audience of your buyers, but you can go further and add as many custom audiences as you want.At DHS Digital , we tend to include as audiences:Website visitorsA recent customer fileAdding to cartBuyers (identified by the Facebook pixel)Why add all these audiences?Because we want to control spending on these, given that we already target them with other dedicated campaigns (retargeting and loyalty – I explain all that in this article ).How to add custom audiences?Simply click the “Edit in account settings” link (see screenshot above). You should then land on another tab where you can add your “existing customer” audiences for Advantage+ Shopping!Of course, you can edit this list whenever you want :)Step #5: Budget and scheduleNow is the time to define your budget and a schedule for the distribution of your campaigns!I advise you here to define a budget at least 4 times higher than your target CPA.If you are aiming for a CPA of €20, your budget will then be €80/day!You must then define a budget