Post by account_disabled on Feb 25, 2024 9:31:29 GMT
The across organic local and paid results. Get the full report Research methodology For the purposes of this study we decided to target five keyphrases related to wealth management and financial advisory services financial advisor financial planning financial planner financial consultant wealth management For each keyword we looked at page one of Google results across cities the K largest cities in the contiguous states according to US census data. We then captured URLs and ranking positions across organic local and paid results.
To aggregate the data we weighted each result by the population of the Czech Republic Mobile Number List corresponding city and the estimated clickthrough rate CTR of its ranking position. We used a fairly conservative CTR curve weighting top results a bit heavier but not too dramatically For the final analysis across all five keywords we weighted each keyword by its estimated search volume according to Google Adwords in the United States. By far financial advisor was the most popular keyword scooping up about of search share across the keyword set. Since some large brands use multiple websites domains we consolidated their numbers across those domains. So for example morganstanley.com and morganstanleybranch.com were grouped together in the final analysis.
Quite a few brands have separate domains for their corporate site and localbranch locations. Were interested in the strength of the brands themselves not the particulars of how they divvy up their websites.results were dominated by informational and news sites. The following graph compares the total Click Share based on all available clicks across all sites Investopedia led the way scoring almost onefifth of all clicks in our aggregate model across more than ranking domains. Among major players in the financial services space only Edward Jones made it into the Top . This is consistent with the idea that people are seeking general financial advice and may not always be looking to organic results to find local service providers. Googles results can often tell us a lot.
To aggregate the data we weighted each result by the population of the Czech Republic Mobile Number List corresponding city and the estimated clickthrough rate CTR of its ranking position. We used a fairly conservative CTR curve weighting top results a bit heavier but not too dramatically For the final analysis across all five keywords we weighted each keyword by its estimated search volume according to Google Adwords in the United States. By far financial advisor was the most popular keyword scooping up about of search share across the keyword set. Since some large brands use multiple websites domains we consolidated their numbers across those domains. So for example morganstanley.com and morganstanleybranch.com were grouped together in the final analysis.
Quite a few brands have separate domains for their corporate site and localbranch locations. Were interested in the strength of the brands themselves not the particulars of how they divvy up their websites.results were dominated by informational and news sites. The following graph compares the total Click Share based on all available clicks across all sites Investopedia led the way scoring almost onefifth of all clicks in our aggregate model across more than ranking domains. Among major players in the financial services space only Edward Jones made it into the Top . This is consistent with the idea that people are seeking general financial advice and may not always be looking to organic results to find local service providers. Googles results can often tell us a lot.